EMPLOYER BRANDING
Attracting talent through design and creative thinking
MSC Cruises is the world’s largest privately-held global cruise line and the fourth overall. Since its inception in 2003, the Company grew by 800% and is today market leader across Europe, South America, South Africa and the Gulf. One of the things that makes MSC Cruises different and unique in the industry is that they are a family company with a great passion for the sea. MSC Cruises has a rich maritime heritage born from a long line of captains and ship owners who have been playing their part in the history of navigation and seamanship.
WHY PICK THIS TOPIC
Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.
This is the opportunity to create a recruitment campaign, attracting new talent to MSC Cruises to fulfil the large recruitment numbers needed over the next few years, to match the speed of growth being experienced.
Win a MacBook Pro and Wacom tablet for each member of your team.
WHO is this category for?
- Passionate, Students or Experts in:
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Art and Design
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Graphic Design
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Graphic Communication
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Illustration
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Typography
Whats happening now?
Finalist team - the finalist team selected for this category is the BRIAN team, congrats!
The team will pitch an online final battle with their finalists on July 1st at 4pm CEST - follow us on social media to figure out the agenda.
And the winner is...the Trecento11 Team! Congrats! Discover more about their idea here.
MEET The jury
Brief HEX color
Brief Order
Discover the finalists of the 2022 edition
BRAND ACTIVATION
SERVICE DESIGN
BRANDED CONTENT
SOCIAL MEDIA: INSTAGRAM STORYTELLING
Register to the challenge designed for Replyers.